Free AdSense Web Tool

Preview Which Google AdWords Will Initially Be Shown on Your Web Page With This Free AdSense Web Tool.

This tool allows you to peek at which Google AdWords may be displayed on your site. The Tool itself follows this paragraph. Then after we briefly explain the Tool and how Google knows what AdWords to display on your site, we suggest six steps for using the Tool to maximize your AdSense revenue.

A Brief Description of the AdSense Web Tool

The AdSense Web Tool is useful for discovering what Google AdWords will be displayed on your site.

Google wants to display "relevant, text-based, un-obtrusive Google AdWords ads" on your web pages.

Google says: "Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages."

Here's more detail from the FAQ on how Google describes the process of selecting AdWords to display on your website:

"Simply put, we provide you with AdSense HTML ad code to place on the web pages on which you want to display AdWords ads. Then, we take care of the rest by leveraging award-winning and proprietary Google search and page-ranking technologies to deliver relevant AdWords ads to those content pages.

"We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

In other words, gardening websites won't get ads about soccer products.

How Does Google Know What AdWords to Display?

If Google has spidered your site, then it already knows what your site is about, which means it is easy for Google to pick appropriate AdWords to display.

However, if Google has not yet spidered your site, then Google uses your URL to first decide which Google AdWords to display.

That means that your URL is very important. Selecting the wrong domain name or file names can significantly impact your income from AdSense.

The URL is typically divided into two parts: the domain name and the file name.

Step 1: Start by simply typing the domain name of your site (or the domain name you want to use to create your site) in the box above. The results show which AdWords will initially be displayed. This also gives you a good idea about what Google thinks your site is about.

You'll see if the displayed AdWords make sense, if they are ads from your competitors, and if they are ads you'd like to display.

(Even if you don't want these ads displayed, don't worry. Google makes it easy to filter out specific AdWords. Plus, we show you what you can do to maximize revenue with 10 specific tips to get the most out of AdSense.)

For example, type into the AdSense Web Tool:
http://www.scambusters.org
You'll see ads about scams, identity theft, phishing and spyware displayed.

If Google can't make an educated guess, you'll get public service announcement AdWords. Examples include ads from the PTA, Peace Corps, Red Cross and Habitat.

For example, if you type in nonsense, like
http://www.tgquyrml.com
you might see the public service AdWords.

You do not get paid for these public service ads (PSA's) -- so this is something you might want to avoid. You can use Alternate Ads to specify what you want instead of PSA's.

Step 2: Now type a URL for a specific page that includes both a domain name and a file name (lemon-law.html) into the AdSense Web Tool:
http://www.scambusters.org/lemon-law.html
You'll notice that this page brings up very different AdWords -- this time about lemon laws and automobiles.

Step 3: Experiment with different file names for your pages. This is the area you have the most flexibility. Everything else being equal, we recommend file names with no dashes and no spaces between the words that contain the highest paying keyword on that topic.

By tweaking the file name, you may be able to improve your AdSense results dramatically. And for more info on keyword research and file names, visit our page on Internet marketing recommended resources.

Click here for lots of additional suggestions to maximize revenue and get the most out of AdSense.

Step 4 (Optional): If your site is about a topic that has low-paying keywords, you might want to consider creating related pages -- or even a related site -- with higher paying keywords.

Step 5 (Optional): If your domain name displays AdWords that ignore your different file names, then create a nonsense URL to experiment with different file names using the AdSense Web Tool.

Note: Google will come to spider your web pages shortly after you've been accepted to the program. Google may then change which AdWords are displayed.

Step 6: Experiment with this AdSense Web Tool -- and enjoy. You will most likely get some very interesting ideas for your site!